If you are planning for e-commerce web development for your business, you have come across with different e-commerce development platforms like WordPress, Shopify, Magento, Open-cart & much more. Among them Magento is widely recommended e-commerce platform by the developers as its holding the prime position among the e-commerce platforms for quite a long time. There are many reasons for its popularity among the both developers & business owners & some of them are listed below

Free – Magento is a opensource platform, provides tons of features to the business owners for absolutely free. It is a big & fast growing technology. Developers also admire this e-commerce platrom because it offers thousands of extensions which makes their work more easy.

Unique Design- Every business is different and unique in its way and by its products & service offered to the online users. As Magento e-commerce platform provides tons of css customization option, you can create a unique & eye-catching design for your business institution. Also the Magento team provides supports by sharing the latest web trends & tips on responsive web design.

Mobile & SEO Friendly - By using Magento, you can keep up with the mobile design standards as well as good SEO practice at the same time. As the number of mobile users increases over the time, if your page does well on mobile screen, the user will stick with your website & continue browsing in your website. On the other hand if your page doesn't perform well on mobile devices, user will bounce out from your website quickly, which will have a negative impact on your SEO.

As Magento keep itself up to date with latest SEO ranking factors which help your business website immensely to rank fast across major search engines. It also provide meta-implementation option which is a essential factor of on-page SEO. Not only this, Magento also enables you to track the visitor of your website through its analytics tool, which is the most effective tool of it.

Easy To Develop – Magento is the friendliest platform available till date. Developers can create web pages and also update the web content with ease. The navigation & linking of web pages is very easy in Magento, which also helps in saving considerable time of the developers.  Multiple Store Development – With the help of Magento, you can manage your online business 24x7 without facing any problem. Earlier, you have to manage multiple stores from single admin panel, which was very stressful. But now, Magento enables you to manage each store, set up with single admin panel with its unique product catalogue.

User-friendly Shopping Cart – Magento enables you to create a user-friendly shopping cart which helps your customer to purchase from your web shop by following some simple steps. Magento also provides 2 to 3 payment gateway option to your customer for making the payment. Security – Magento is very secure, it security features protects your information regarding your web shop, products, records of customers, orders & transaction with no third party access.

These are the main advantages of Magento e-commerce platform which makes it number one choice among the business owners while making an e-commerce website for their business institution.

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